Client Overview

Starfish Aquatics is a newly established Swim School in the heart of North Richmond in Sydney's West. The business has established a strong foundation of loyal customers by providing the highest quality facilities and unmatched customer service. Starfish believes that everybody has a right to feel safe and confident in the water, as swimming is an integral part of being Australian. 

Project Overview

Until recently, Starfish Aquatics hasn't put many resources behind its digital presence. Instead, the business has focused on word-of-mouth to maintain growth. We were approached by the business owner and we were asked to create a series of videos that show off the business and its main services. The brief stated that the finished videos were going to be used in a social media ad campaign, so we kept that in mind during the entire process. This particular project involved creating a promotional video for 'Squads'. We made two versions, each with a very specific intent. 

We wanted the first version of the Squads video to be informative, steady paced and educational. This is so that we can reach parents looking to take their Learn to Swim students to the next level. We wanted to position Squads as being the next step up from Learn to Swim, but we didn't want it to look daunting for young swimmers.