Kellyville Pets
Repeat It
Client Overview
Kellyville Pets is one of Australia's largest independent pet stores. Their store is best described as an experience, rather than a trip to the shops, with many customers comparing it to a zoo. From snakes and spiders, right through to puppies and kittens, and everything in between, you can find it all at Kellyville Pets. The business has built its success on its ability to provide day-making service to every single customer that walks through their doors. The focus has always been on face-to-face experiences, but as the market continues to shift online, the business has had no choice but to move into the digital realm.
Project Overview
Covid presented businesses with a number of challenges, forcing them to be dynamic and find new ways to reach their target market. Kellyville Pets introduced their own subscription-based ordering system for their online store, but didn't have any tools to promote it. We were asked to simplify the complexities of this service, by creating a short informative video. We decided to run with an animation, as we felt it would work effectively to bridge physical and online elements and would appeal to Kellyville Pets' target audience.
We're pretty proud of this animation and feel that it showcases the service in all its glory. We introduced humor to make it educational and enjoyable to watch.
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We put a lot of effort into the pre-production, creating a storyboard and animatic, which allowed us to show the client exactly what we were planning before getting too far into the animation itself.