Kellyville Pets
NO SHAME
Client Overview
Kellyville Pets is one of Australia's largest independent pet stores. Their store is best described as an experience, rather than a trip to the shops, with many customers comparing it to a zoo. From snakes and spiders, right through to puppies and kittens, and everything in between, you can find it all at Kellyville Pets. The business has built its success on its ability to provide day-making service to every single customer that walks through their doors. The focus has always been on face-to-face experiences, but as the market continues to shift online, the business has had no choice but to move into the digital realm.
Project Overview
We were tasked with creating a series of 8 short video ads designed to promote and increase sales for a number of products and services within the Kellyville Pets Cat Department. We first had to get inside the heads of our target market, to understand how their minds work and to capitalise on things that they find relevant and meaningful. We met up with a few cat lovers and spent the time talking with them to see what makes them click. We very quickly realised that we needed to create a theme and tone that was a bit quirky and highly relatable. The result is 'No Shame'.
The Delivery
Here is one of our favourite videos from the No Shame campaign. This video utilises a creative storyline, to raise awareness for a cat litter product as well as Kellyville Pets' subscription-based ordering service.
​
We used a cheeky cat as the protagonist who has a habit of getting up to no-good while his owner is at work.